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3 Essentials for Your Business Website

Web Design

A business website is an essential tool in marketing your services to people all over the internet. The benefits of having a website are numerous. If you do not have a website for your business today, you are missing out on valuable customers to your competitors. When planning your first business, there are three essential questions that you should address. 

  • Who is your target audience? 

You should give a lot of thought to find out your exact target audience. Without having a target audience in mind, you are just trying to sell your products to everyone and your results will suffer greatly along with your efforts at marketing. Claiming that your market is for anyone and everyone is too vague and your website will lack the focus to attract potential customers. 

  • How will your target audience find you?

Your target audience types keywords in the search engines to find out what they are looking for. What you need to do is to find out those keywords and optimize your website so that it appears in the top 10 results or the first page of the search result page. Once you accomplish this, there will never be a shortage of leads visiting your business website and your business will flourish. 


When designing your website, make sure you hire a web design company who is well aware and has the knowledge to implement SEO (Search Engine Optimization) techniques to make your website stand out from the competition in search engines. At DIGIONI, we provide free SEO consultation while designing business websites. DIGIONI Hosting also offers 30 day free trial for your website.

Social media marketing is the trend nowadays to find business and products. People spend more time on a social media platform like Facebook, Twitter, and Instagram. Having your presence on these platforms is another important factor to help attract your target audience to your business website. 

Without running a social media campaign your website and business will just sit there on the internet. DIGIONI also provides social media marketing services and handles your presence online so that you don’t have to do it yourself and can concentrate on your core business activities. 

  • How will you convert your website visitors into sales?

Having a well-designed and website and sales copy on your homepage and have an impact on your sales. Current research indicates that the human brain makes a judgment about a website within the twentieth of a second! That doesn’t leave you with a lot of room to make an impression. 

You should have your unique selling point visible on your homepage. Highlight any incentives like freebies or discounts. It is also desirable to have a live chat option available on your business website. Study shows that businesses that have live chat available on their website increased sales significantly. You can capture the lead from a chat. It is always better to capture a lead or they will bounce off your website. DIGIONI services provide the best live support available at an unbelievable price. 

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