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Best social media platforms for marketing

social media marketing

Today there is a plethora of social media platforms. Each with its features. Here’s a brief overview of how to use different platforms.

Each social media marketing platform has a unique user base and environment. So, it is advisable to develop a unique strategy tailored for each platform.

Using Facebook for social media marketing requires a casual approach. You can start by creating a business fan page. 

Careful attention has to be paid to the layout, as the visual component is a key aspect of the Facebook experience. 

Facebook is used by people daily to relax and chat with friends. It is recommended to keep your tone light and friendly.


Due to algorithm changes, today Facebook organic reach is extremely limited. As such, you should also consider a cost-effective Facebook Ad strategy. 

One of the fastest-growing social media marketing trends is Pinterest. It is an image-centered platform ideal for retail but anyone can benefit from it.

Pinterest allows businesses to showcase their product offerings and also to develop a brand personality with eye-catching pinboards. 

Twitter is a social media marketing tool that lets you broadcast your updates to the world in limited words. 

To gain a steady stream of followers, you can start following tweeters in your industry or related fields and use hashtags while tweeting and in your profile.

You can tweet about special offers, discounts, and news with fun, brand-building tweets. It has also become a platform to provide customer support. 

Don’t forget to answer when some of your customers tweet about your service and have something nice to say about you. 

Twitter revolves around dialog and communication with the world. Using images attracts the attention of the people to your tweets. 

LinkedIn is a social media platform for professional people. Groups available in LinkedIn is a great place to build a relationship with people in the same industry. 

Lastly, YouTube is the number one place for creating and sharing video content. If you want to create one video and expect to get it viral, you will be surprised that it doesn’t work. 

Instead try to focus on creating useful, instructive “how-to” videos. DIGIONI provides services for social media marketing at affordable prices. 

Now, you don’t have to worry about having a social media presence while at the same time concentrate on your core business. 

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