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How does Facebook marketing work?

digital marketing

If you think that no one clicks on Facebook ads then you are wrong. Facebook has earned billions of dollars just from advertising. 

This has been possible because the system works and people click on Facebook ads. The advertisers are getting the return on investment. 

We will discuss how you can advertise on Facebook efficiently. Your primary goal should be to get user attention to take an action e.g. clicking on your ad.

Once you get them to the page you intend them to be, you can show your message to take another action like to buy something or getting a lead. 

Facebook ads come in many verities. You can promote your Page, posts on your Page, your website, etc. Facebook’s main intention is to keep traffic on its site. 

However, you still can drive traffic to your website from Facebook using their ads which allow you to specify an external link to your website. 

The most important fact to consider is that Facebook ads are targeted to users based on their location, demographic, and profile information. It is super targeted. 


While advertising on Facebook, you should keep in mind that users are on Facebook to connect with their friends and family and not to find products to buy. 

That is why it is effective if you do not try to sell directly on Facebook. Instead, you can grab their attention to increase your brand awareness or to get them converted into a lead. 

If you want to hard sell on Facebook, it will not work and you will end up losing your money. The businesses that succeed with Facebook ads ask the user to sign up, not to buy. 

The great business model that fits for Facebook advertising earn revenue from their users over time and not just upon contact. 

If a user has given you their email, then you need to build trust with them before they can buy from you. This is how effective relationship marketing works. 

A repeat customer can bring you more business than a one-time customer. Also, it is far easier to convince a repeat customer.

Facebook ads have a lot of targeting options which include:

  • Location
  • Age
  • Gender
  • Interest
  • Connections
  • Relationship Status
  • Languages
  • Education
  • Workplaces

Before you try to advertise on Facebook, you must build a profile of your target audience. This way you will be able to better target them with Facebook ads. 

The most important part of your Facebook ad is the image. You may write the best copy of your ad but if your image sucks then no one will read it.

You should try to capture the user’s attention by using high-quality images that stand out among the many posts that are floating on Facebook. 

Images of people work best for Facebook advertising. Using close up of attractive faces that resemble your target audience is a good idea. 

Besides using models, you can also use images of the people in your company who are behind the business, your customers (with their permission, of course). 

Follow the AIDA principle in writing an ad copy. 

(A)ttention: Draw users into the ad with an attention-grabbing headline.

(I)nterest: Briefly describe the benefits of the product to get user interest. 

(D)esire: Create immediate desire by offering a discount, free trial, or limited time offer. 

(A)ction: End the ad with a call to action. 


Despite the learning curve, Facebook advertising can be a great channel for marketing your business on the internet. 

You can also track your advertisements and the numbers don’t lie. With proper advertising, you will grow your sales and business will prosper. 

DIGIONI consultants can help you with your Facebook advertising if you are a beginner and don’t want to learn everything but just focus on your core business. 

What is your best Facebook advertising experience? Share them in the comments. 

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