The major portion of business comes from returning customers. The same goes for online. Having people returning to your website can have a great impact on your business. Returning visitors are much easier to convert into paying customers because of the trust that is established.
Keeping the above fact in mind, your web design should include the following strategies to make visitors coming back to your website.
Starting a forum for support and other questions related to the product or service that you provide is a nice option. It helps visitors interact with other people and your support staff for any questions they might have. Solving their problem with a support forum makes it available for others who might have the same questions.
Having a blog is a great way to build rapport with your prospective customers. Keeping an online journal where you provide value to your audience can help educate them about your competence in solving their problems.
Remember, it is not about you. It is about the customer and his problems answered with a solution. You will soon build up your credibility with your target audience and attract more clients.
Polls and surveys are other forms of interaction that you should consider adding on your website or in your email newsletter. This is the quickest way for your audience to voice their opinions and get involved with your business. You can also publish the results for them to see the overall picture.
Update your website frequently with fresh content so that every time your visitors come back, they have something to read on your site. This is the most widely known and effective way to attract returning visitors. It, however, requires consistent work overtime and you need to be disciplined to use this strategy.
Entertaining your target audience with puzzles, quizzes and games also help to keep them hooked on to your website. Although this is not a widely used strategy still it has some merit. You can award prizes to winners in the form of coupons and discounts. People will be interested in your service and products and will talk about it.
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