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Lead generation best practices and strategies

lead generation

Lead generation should be the central focus of any B2B organization that wants to grow its revenue consistently. It is extremely important. 

Lead generation includes all the activities that are used to attract potential customers. Companies use a variety of sales and marketing tactics.

Companies that can consistently generate leads have a clear competitive advantage over those that don’t 

Leads are important because they fuel the sales pipeline. There will always be some percentage of leads that turn into customers.


Here are some of the best link generation tactics that marketers use today.

Social media: Organic and paid social media marketing activities should be performed to generate leads using lead generation forms. 

Webinars: These are now trending because people are curious to know and learn more information on how to grow their business. 

Chat: Live chat on a website helps generate more leads for your business. If you are not using this tactic then you are missing out on a large portion of sales. 

Videos: Marketers often include call-to-action at the end of video marketing to generate leads and make it easy for the viewer to take the next step.

Email: Email marketing has been around from the start of the internet. People read the email in their inbox and if you have a good call to action, it can generate leads for your business. 

Customer referrals: Another tried and tested method is to get referrals from existing customers. Leads from this method are easy to convert.

Direct mail: It’s old-school, but it does work in certain situations.

If you have a website for your business then DIGIONI provides lead generation services using chat support at affordable prices. 

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