Whether or not you have a website, you probably have heard the term SEO in digital marketing. Ever wondered what SEO means and why is it important for your website? We will try to understand what SEO is in the following paragraph.
SEO stands for Search Engine Optimization and it is the practice of increasing organic traffic on the Search Engine Results Page (SERP).
By organic traffic, we mean website visitors coming to your website from search engines without you having to advertise your website. It is possible because your website appears on the top results of the search for some keywords.
Suppose you have a restaurant website and you want to rank high on a search engine for selected keywords, locally and you are not visible. This can happen due to several reasons namely:
Your competitors have better content.
Your selection of keywords is not relevant.
You are not building links properly.
Your website load time is slow.
Your website user experience isn’t good.
Your website has been de-indexed.
To rank high on SERP, you need to understand how the search engine works. We will now see how Google ranks websites, different types of SEO and various techniques that you can use.
There are two types of SEO – On-page SEO and Off-page SEO.
On-page SEO is the process of optimizing your website pages using factors that you need to consider. The main objective is to improve your user experience.
Off-page SEO, on the other hand, are practices that improve the popularity of your website on the internet. It is mostly associated with link building.
The first thing you need to do to improve your website SEO is to identify certain keywords related to your niche that you want to rank for.
To do this you need to do keyword research to determine the search volume, competition, and relevancy of each keyword.
Google keyword tool is a popular free keyword research tool that you can use for this purpose. There are also other keyword research tools like Ubersuggest.
The title tag is a header element displaying the summary of your website in the search pages. It also influences the click-through rate and is one of the most important factors.
A meta description is a summary of your website. It is also displayed in search results and can influence click-through rates like a title tag.
URL stands for Uniform Resource Locator. When you see a link to the web page on the address box, it is the URL. It should be properly formatted and optimized.
The header tags identify the heading and subheading of your content on the web page. Search engines use header tags to read and understand the content better.
When you link web pages with one another, you should also optimize them for SEO. They help navigate the website better.
Stuffing keywords on a web page to increase ranking doesn’t work. Although you can rank higher without having to worry for keywords. The most important point to consider is how valuable your content is for the user.
A web page dedicated to organizing a website to help both users and search engines understand the structure.
HTML sitemaps are designed for humans.
XML sitemaps are designed for crawlers.
When other websites link to your website on the internet then it is termed as a link building practice. Although not too much important as on-page SEO, it has its advantages.
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